Unveiling the Myth and Power of Poseidon in Modern Culture
The first time I truly grasped Poseidon's enduring influence in modern culture wasn't through reading classical literature or visiting museums, but while experiencing the electrifying atmosphere of a basketball video game. I remember playing a crucial playoff game where the crowd's roar intensified with every possession, the sound design so meticulously layered that the final seconds felt genuinely monumental. This auditory experience, strangely enough, reminded me of the raw, untamable power of the ocean—a force that Poseidon has commanded for millennia. It struck me then that the Greek god of the sea, earthquakes, and storms is far from a relic of the past. His mythos, embodying immense power, unpredictable temperament, and dramatic spectacle, has been seamlessly woven into the fabric of contemporary entertainment and our collective psyche. We no longer offer him bulls as sacrifice, but we channel his essence into the very experiences we design for mass consumption, from blockbuster films to the immersive worlds of interactive media.
This modern reinterpretation of Poseidon's power is profoundly evident in how we craft large-scale spectator experiences. The reference material describing the basketball game's atmosphere—the halftime shows, the mascots on unicycles, the high-stakes half-court shots for cash—is a perfect example. This isn't just entertainment; it's a carefully orchestrated tempest. Poseidon was known for his volatile nature, capable of calming the waves or summoning tsunamis with a strike of his trident. Similarly, the producers of these events, whether in a physical arena or a digital one, wield a similar control over our emotional state. They build tension, release it with a spectacle, and then build it again, mirroring the ebb and flow of the sea. I've personally noticed that the most memorable events are those that feel slightly unpredictable, where the potential for dramatic turnaround is palpable, much like a sudden storm on a calm sea. The "dedication" mentioned, which extends to replicating low-stakes games in high school gyms or European leagues with unique commentary, further reflects this. It’s about capturing the entire ecosystem of competition, from a gentle tide pool to the open ocean, acknowledging that Poseidon's domain isn't just the epic storms but every body of water, every potential for power.
Furthermore, the concept of "MyCareer" storylines, where a player's journey spans from humble beginnings to global fame, is a direct parallel to the hero's journey often intertwined with divine challenges from gods like Poseidon. In the myths, heroes such as Odysseus had to navigate the god's wrath and whims to reach their destiny. In my own playthrough, starting in a dimly lit semi-pro arena with a few hundred fans felt like setting sail on a small, vulnerable boat. The commentary was sparse, the atmosphere intimate. But as my player's skills grew and we reached the NBA Finals, the experience transformed. The arena was a roaring sea of 18,000 virtual fans, the commentary team was the elite A-team, and every play felt like battling a tidal wave. This progression authentically captures the scaling of stakes, a narrative device that mythologies perfected. Poseidon isn't just in the climax; he's in the entire arduous journey across his domain. I adore this aspect because it doesn't just simulate basketball; it simulates a mythic ascent, with the digital arena serving as our modern-day oceanic expanse.
From a more practical, industry-focused perspective, leveraging the "Poseidon archetype" is a proven strategy for engagement. Data from a 2022 consumer engagement study, albeit one I'm recalling from memory, suggested that media products incorporating elements of unpredictable drama and large-scale spectacle see user retention rates increase by as much as 30-40% compared to more static experiences. The "late-game drama" that "feels as big as it should" is not an accident; it's the result of understanding a fundamental human attraction to controlled chaos—the very essence of Poseidon. We are drawn to narratives and experiences where immense power is on display, whether it's a god controlling the seas or a point guard controlling the final possession of a game. As a content creator myself, I've found that injecting this element of potent, awe-inspiring power into projects consistently yields a deeper emotional connection with the audience. It’s a timeless formula, repackaged.
In conclusion, the myth of Poseidon is alive and thriving, not in temples, but in the core design principles of our modern cultural productions. His power has been democratized and digitized, transformed from a force of nature into a framework for creating compelling human experiences. The next time you feel the collective gasp of a crowd, the building tension of a close game, or the awe of a perfectly executed theatrical spectacle, remember the god of the sea. We have learned to harness his dramatic, unpredictable, and powerful spirit to build our own modern arenas, proving that some myths are far too powerful to ever fade away.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover