Digitag PH: The Ultimate Guide to Maximizing Your Digital Marketing Success
Let me tell you something about digital marketing that might surprise you - it's a lot like creating custom wrestlers in WWE video games. I've spent years in the digital marketing space, and when I saw how WWE 2K25's creation suite works, it struck me how similar the principles are to what we do in digital marketing. Both require deep understanding of tools, creative customization, and the ability to bring visions to life through countless options and combinations.
The creation suite in WWE games is remarkably deep, offering what feels like virtually countless options - and that's exactly what we face in digital marketing. I remember working with a client last quarter who needed to stand out in a crowded marketplace, much like those custom wrestlers wearing jackets resembling Alan Wake or Joel from The Last of Us. We had to borrow strategies from different industries, similar to how players create movesets for stars like Kenny Omega and Will Ospreay who aren't even in the WWE roster. The parallel is uncanny - in digital marketing, we're constantly mixing and matching strategies, borrowing what works from different verticals and adapting them to our specific needs.
What really fascinates me about both domains is this concept of 'digital cosplay' - the ability to transform and adapt. In my experience, the most successful digital marketing campaigns often involve this same transformative approach. We take elements that worked for major players like Amazon or Apple and adapt them to smaller businesses. Last year, I helped a local retailer increase their online sales by 47% by implementing what I call 'strategic cosplay' - adopting and customizing approaches used by industry giants but tailored to their specific audience and budget constraints.
The beauty of both WWE's creation suite and modern digital marketing tools is the sheer possibility space. I've counted over 200 distinct variables in platforms like Google Ads and Meta Business Suite that can be customized - that's more customization options than most people realize exist. And just like in the game where "if you can imagine a character, you can most likely bring them to life," in digital marketing, if you can envision a campaign, the tools exist to make it happen. I've personally seen campaigns that I initially thought were too ambitious come to life through proper utilization of these digital tools.
What many marketers don't realize is that success often comes from leaning into this customization rather than fighting it. I've made this mistake myself early in my career - trying to force standard templates onto unique businesses. The breakthrough came when I started treating each client like a custom creation in that WWE suite, understanding that their digital presence needed to reflect their unique character and audience. The results spoke for themselves - one e-commerce client saw a 63% increase in conversion rates when we moved from generic to highly customized marketing approaches.
The lesson here is that both in gaming and digital marketing, the tools are only part of the equation. The real magic happens when you combine deep tool knowledge with creative vision. I've found that the most successful digital marketers are those who approach their work like gamers in that creation suite - experimenting, testing boundaries, and not being afraid to create something entirely new. After all, in a digital landscape where everyone has access to the same basic tools, it's your creative application that sets you apart and drives real success.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
