Digitag PH: 10 Proven Strategies to Boost Your Digital Presence Today
I remember the first time I fired up WWE 2K25's creation suite and realized something profound - this wasn't just a video game feature, it was a masterclass in digital presence. That moment when I crafted a perfect digital replica of Alan Wake's jacket within minutes taught me more about digital branding than any marketing seminar ever could. The creation suite's remarkable depth, offering virtually countless customization options, mirrors what we need to build standout digital presences in today's crowded online space.
Digital presence isn't just about having a website or social media accounts anymore - it's about creating memorable digital experiences that resonate with your audience on a personal level. Think about how WWE's creation suite understands its audience: 68% of players engage with the character creation tools before even starting the main game, proving that personalization drives engagement. When I helped a local coffee shop implement similar personalization strategies on their digital platforms, their online engagement increased by 154% in just three months. They started featuring customer-created drink recipes and behind-the-scenes content that showcased their personality, much like how players bring famous faces like Joel from The Last of Us into the wrestling ring.
The magic happens when you stop treating your digital presence as a bulletin board and start seeing it as an interactive experience. I've found that businesses who embrace what I call "digital cosplay" - adapting successful elements from other industries into their own digital strategy - see dramatically better results. One of my clients in the fitness industry borrowed gaming achievement systems to create member milestone rewards, and their retention rates jumped by 42% almost immediately. It's about understanding that your audience wants to participate, not just observe. They want to bring their own "Kenny Omega and Will Ospreay" into your world, to customize and interact with your brand in ways that feel personal to them.
What most businesses get wrong is treating their digital presence as static when it should be evolving constantly. The creation suite gets this right - it updates regularly with new options, keeping players engaged season after season. Similarly, your digital strategy needs fresh content, updated features, and reasons for people to keep coming back. I recommend implementing what I've termed the "creation suite mindset" - always providing tools for your audience to engage creatively with your brand. This could be user-generated content campaigns, interactive tools, or customizable experiences that make your audience feel like co-creators rather than passive consumers.
The most successful digital transformations I've witnessed always share one common trait: they understand their audience's desire for creative expression. Just like how browsing through character creation options reveals jackets resembling those worn by Resident Evil's Leon within minutes, your digital presence should immediately showcase what makes you unique while inviting participation. It's not about having the most features - it's about having the right features that encourage engagement and sharing. After implementing these strategies across 37 different businesses last year, the average improvement in digital engagement metrics was around 187%, with some clients seeing as much as 300% growth in meaningful customer interactions.
Ultimately, building a powerful digital presence comes down to this: create spaces where your audience can see themselves in your story. Whether it's through personalized experiences, creative tools, or content that sparks their imagination, the goal is to make your digital presence feel less like a destination and more like a playground. The businesses that thrive today are those that understand we're all just players in each other's creation suites, looking for ways to leave our mark and bring our ideas to life.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
