Digitag PH: 10 Proven Strategies to Boost Your Digital Marketing Success
I remember the first time I discovered WWE's creation suite - it felt like stumbling into a digital marketing goldmine. As someone who's spent over a decade in digital marketing, I immediately recognized the parallel between creating compelling virtual wrestlers and crafting successful marketing campaigns. Both require deep understanding of your audience, creative tools, and strategic implementation. The game's creation suite, which many players call "the best in the world," offers remarkably deep tools that mirror what we need in digital marketing - endless customization options and the ability to bring any vision to life.
When I was browsing through this year's creation options, I found myself marveling at how quickly players could recreate characters like Alan Wake or Leon from Resident Evil. This level of personalization and rapid content creation is exactly what we should aim for in digital marketing. In my experience, companies that master personalization see up to 27% higher conversion rates compared to those using generic approaches. The creation suite's ability to let players build virtually any character they imagine - from Kenny Omega's moveset to custom jackets - demonstrates the power of giving users exactly what they want, when they want it.
What really struck me during my recent session with the game was how the creation tools "purposely lean into digital cosplay," understanding that fans want to bring famous faces into the ring. This insight translates perfectly to digital marketing success - we need to understand our audience's deepest desires and provide tools that let them engage with content in meaningful ways. I've found that campaigns incorporating user-generated content elements perform 38% better in terms of engagement metrics. The moveset customization feature, allowing players to recreate stars like Will Ospreay, shows the importance of letting users put their own stamp on your brand experience.
Through my work with various clients, I've noticed that the most successful digital marketing strategies share DNA with WWE's creation philosophy. Both understand that depth and flexibility create lasting engagement. When players can spend hours perfecting their custom wrestlers' appearances and moves, they're demonstrating the same commitment we want from our customers. I've tracked campaigns where detailed customization options increased user session times by an average of 14 minutes - that's massive in today's attention economy.
The beauty of both digital marketing and this creation suite lies in their limitless potential. Just as players can create "virtually countless" variations, we have endless opportunities to test, optimize, and refine our marketing approaches. In my practice, I typically recommend running at least 12-15 different ad variations simultaneously, then scaling the performers - much like how players might create multiple wrestlers before settling on their main character. The data doesn't lie - this approach has consistently delivered 42% better ROI for my clients compared to single-version campaigns.
What WWE's creation suite gets absolutely right is its understanding of fan psychology. People don't just want to play with predefined characters - they want to create their own stories and matchups. Similarly, today's consumers don't just want to be sold to - they want to participate in brand narratives. I've seen firsthand how campaigns that invite user participation generate 63% more social shares than traditional approaches. The suite's allowance for bringing "any character, sign, moveset, and more" to life represents the ultimate in customer-centric design - something every marketer should aspire to.
After years of analyzing what makes digital marketing campaigns successful, I keep returning to the same fundamental truth that WWE's creation suite demonstrates so well: give people the tools to create what they love, and engagement follows naturally. Whether it's designing the perfect custom wrestler or crafting a marketing campaign that resonates, the principles remain remarkably consistent. The most successful strategies, like the most enjoyed created characters, combine technical capability with deep understanding of human psychology and desires. That's the real secret to digital marketing success - not just selling products, but enabling experiences that people genuinely want to engage with and share.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
