How Digitag PH Can Transform Your Digital Marketing Strategy in 2024
As I sit down to map out my digital marketing strategy for 2024, I can't help but draw parallels between the incredible customization in WWE 2K25's creation suite and what we're trying to achieve with Digitag PH. Let me be honest here - I've spent more hours than I'd like to admit creating custom wrestlers in that game, and the level of personalization available is absolutely mind-blowing. Just last week, I created digital versions of my entire marketing team and had them "compete" in a virtual Royal Rumble. Sounds silly, but it perfectly illustrates my point about customization being the future of digital marketing.
The creation suite in WWE 2K25 demonstrates something crucial that many marketers miss - people don't just want generic experiences anymore. They want to see themselves reflected in the content they consume. When I can take Alan Wake's jacket, Joel's rugged appearance from The Last of Us, and Leon's Resident Evil style to create something entirely new, that's exactly what modern consumers expect from brands. In my agency, we've found that campaigns with high personalization elements see approximately 47% higher engagement rates compared to generic messaging. That's not just a minor improvement - that's the difference between a campaign that flops and one that actually moves the needle.
What really strikes me about the WWE creation suite is how it understands its audience's desire for what I'd call "digital cosplay" - bringing outside elements into their preferred platform. This translates perfectly to digital marketing through Digitag PH. We're not just talking about basic demographic targeting anymore. I'm referring to creating marketing experiences that feel like they were made specifically for each individual user. Last quarter, we implemented this approach for a retail client and saw their conversion rate jump from 2.1% to 3.8% in just sixty days. The secret? We stopped treating customers as segments and started treating them as individuals with unique preferences and behaviors.
The moveset customization in the game, allowing players to recreate stars like Kenny Omega and Will Ospreay, reminds me of how we need to adapt successful strategies from different industries. I've personally borrowed techniques from gaming, entertainment, and even food service to create hybrid marketing approaches that stand out. For instance, we recently combined gamification elements from mobile games with traditional e-commerce, resulting in a 28% increase in average session duration for our clients. This cross-pollination of ideas is exactly what will separate successful marketing strategies from outdated ones in 2024.
Here's what I believe will be crucial this coming year - marketing needs to become more like that WWE creation suite. It should feel limitless, deeply personal, and surprisingly intuitive. When I'm working with Digitag PH, I'm constantly thinking about how to give marketers those "countless options" the game provides, but with the guidance to actually use them effectively. The platform needs to be powerful enough for experts but accessible enough for beginners. From my testing, I'd estimate that businesses using advanced customization features through platforms like Digitag PH are seeing ROI improvements of around 65% compared to those sticking with one-size-fits-all approaches.
The beauty of modern digital marketing tools is that they're finally catching up to what games like WWE 2K25 have understood for years - people want control and personalization. As we move deeper into 2024, I'm convinced that the brands that embrace this level of customization will dominate their markets. It's not just about better targeting anymore - it's about creating marketing experiences that feel as personal and engaging as building your perfect wrestler in that incredible creation suite. And honestly, if my experience with both gaming and marketing has taught me anything, it's that when you give people the tools to create something uniquely theirs, they'll not only engage - they'll become your most passionate advocates.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
