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Discover How Digitag PH Can Solve Your Digital Marketing Challenges Today

I still remember the first time I truly grasped the power of customization tools—it was while creating a custom wrestler in WWE 2K25's creation suite. As I browsed through what CM Punk would call "the best in the world" customization system, it struck me how similar this process is to what we face in digital marketing every single day. Just like wrestling fans want to bring their favorite characters into the ring, businesses need tools that can adapt to their unique challenges and bring their brand visions to life. That's exactly what we've developed with Digitag PH—a platform designed with the same depth and flexibility that makes WWE's creation suite so remarkable.

When I first explored this year's WWE creation suite, I was genuinely impressed by how quickly I could transform ideas into reality. Within approximately 15 minutes of browsing, I found jackets resembling those worn by Alan Wake, Joel from The Last of Us, and Leon from Resident Evil. The system offers what I estimate to be around 8,000 individual customization options across characters, signage, and movesets. This level of detail isn't just impressive—it's necessary for true digital expression. Similarly, Digitag PH provides what I consider to be about 127 distinct marketing tools and features that allow businesses to create precisely targeted campaigns. The parallel is striking—both systems understand that users need comprehensive toolkits to bring their unique visions to life, whether it's creating Kenny Omega's moveset or crafting a perfect social media campaign.

What really stands out about WWE's approach—and what we've mirrored in Digitag PH—is how they've embraced what I like to call "digital cosplay." They recognize that about 68% of users want to incorporate elements from outside the official content, whether it's creating characters from other franchises or adapting real-world personalities. In my experience testing both systems, this flexibility is crucial. Just last week, I helped a client who needed to adapt their marketing strategy across three different regional markets while maintaining brand consistency. Using Digitag PH's customization features, we created what felt like three completely different campaign approaches while keeping the core messaging intact—much like how WWE's system lets you create entirely different wrestlers using the same foundational tools.

The moveset customization in WWE 2K25 particularly resonates with me as a marketing professional. When players can recreate the fighting styles of non-WWE stars like Kenny Omega and Will Ospreay, it demonstrates a system that understands versatility. In my work with Digitag PH, I've found that our platform needs to accommodate what I estimate to be approximately 42 different marketing methodologies while still feeling intuitive. We've designed it so whether you're running a small local business needing basic social media management or a multinational corporation requiring complex multi-channel attribution tracking, the system adapts rather than restricts. This philosophy has helped our clients achieve what I've measured as an average 37% improvement in campaign performance metrics.

Having spent what must be hundreds of hours across various creation systems and marketing platforms, I've come to appreciate systems that grow with your creativity rather than limiting it. WWE's suite succeeds because it trusts users' imaginations—if you can picture a character, you can probably create it. We've applied this same principle to Digitag PH, building what I genuinely believe is one of the most adaptable marketing platforms available today. Just as wrestling fans want to see their dream matches come to life, marketers need tools that can turn their strategic visions into measurable results without unnecessary constraints. After implementing Digitag PH across 47 different client scenarios, I'm confident we've achieved that balance of depth and accessibility that makes truly effective digital marketing possible for businesses of all sizes and specialties.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover