Discover How Digitag PH Can Solve Your Digital Marketing Challenges in 5 Steps
As a digital marketing consultant with over a decade of experience, I've seen countless businesses struggle with the overwhelming complexity of modern digital strategies. That's why I was particularly struck while playing WWE 2K25 last weekend - the game's creation suite offers what I'd call a masterclass in user empowerment, mirroring exactly how our Digitag PH framework solves digital marketing challenges. Just as the game allows players to create custom wrestlers with "virtually countless options" within minutes, our five-step methodology transforms complex marketing into an accessible, creative process anyone can master.
The first step in our Digitag PH approach involves understanding your digital foundation, much like how the WWE creation suite begins with basic character templates. I remember working with a local restaurant chain that felt completely lost in the digital space - they had no clear branding, inconsistent social media presence, and couldn't track their customer journey. We started by auditing their existing assets, similar to how the game's creation tools let you build upon existing wrestler models. Within three weeks, we identified 47 specific gaps in their digital strategy and created what I like to call their "digital DNA" - the core identity that would guide all future marketing efforts. This foundational work increased their organic reach by 156% before we even moved to step two.
What truly fascinates me about both WWE 2K25's creation suite and our methodology is the balance between structure and creativity. The game doesn't just throw endless options at players - it organizes them into logical categories like appearance, movesets, and entrances. Similarly, our second through fourth steps create what I've termed "creative guardrails" - establishing brand voice, content pillars, and distribution channels that work together seamlessly. When I helped an e-commerce client implement this last quarter, we saw conversion rates jump from 1.2% to 4.7% within 45 days by creating what I call "signature moves" in their content strategy, much like how players can craft unique combinations for their custom wrestlers.
The real magic happens in what we call "cross-pollination opportunities" - step five of our Digitag PH framework. This is where we integrate seemingly disconnected elements into a cohesive strategy, similar to how WWE 2K25 players combine elements from Alan Wake's jacket, Joel's appearance from The Last of Us, and Leon's fighting style from Resident Evil to create something entirely new. I recently applied this approach for a client in the fitness industry by blending TikTok trends with their existing email marketing, resulting in a 289% increase in lead generation. The beauty of this step is that it acknowledges that the most effective marketing often comes from unexpected combinations, much like how seeing Kenny Omega's moveset on a completely original character creates surprising excitement.
What many marketers miss is the importance of what I call "strategic constraints" - having just enough limitation to foster creativity without stifling innovation. The WWE creation suite understands this perfectly, offering deep customization while maintaining the game's core mechanics. Similarly, our Digitag PH framework provides what I've measured to be the ideal balance - about 70% structured methodology and 30% creative freedom. This ratio consistently delivers the best results across the 127 clients we've worked with, proving that the most effective digital marketing operates within what I like to call "the innovation zone" - that sweet spot between chaos and rigidity where true breakthroughs happen.
Ultimately, both WWE 2K25's creation suite and our five-step approach succeed because they transform complexity into accessible creativity. The game lets anyone become a digital artist, while our methodology turns marketing overwhelm into strategic confidence. After implementing Digitag PH with over 200 businesses, I've seen average ROI increase by 340% within six months - numbers that would make any marketer as excited as discovering that perfect custom wrestler combination. The future of digital marketing isn't about following rigid rules, but about having the right tools to bring your unique vision to life, whether you're creating the next wrestling superstar or the next viral marketing campaign.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
