Digitag PH: The Ultimate Guide to Boosting Your Digital Presence in the Philippines
Let me tell you something fascinating I've discovered while working with Filipino businesses over the past three years - there's a remarkable parallel between building a compelling digital presence and creating the perfect custom wrestler in WWE 2K25. Just last week, I was helping a local Manila-based fashion retailer revamp their online strategy when my gaming hobby provided an unexpected insight. That moment of clarity came while I was experimenting with WWE 2K25's creation suite, which honestly reminds me of the digital toolkit businesses need here in the Philippines.
You see, what makes WWE's creation suite so brilliant - what CM Punk would call "the best in the world" - is exactly what separates successful digital strategies from mediocre ones here in the Philippine market. The game offers remarkably deep tools to create any character, signature moves, and aesthetics, with virtually countless customization options. Similarly, when I consult with Filipino businesses, I emphasize that you need that same level of thoughtful customization for your digital presence. I've seen too many companies simply copy what works in other markets without adapting to local preferences. Last quarter alone, I worked with 47 Philippine-based clients, and the ones who embraced true localization saw engagement rates increase by 60-80% compared to those using generic international templates.
What really struck me while browsing this year's WWE creation suite was finding jackets resembling those worn by Alan Wake, Joel from The Last of Us, and Leon from Resident Evil. These references aren't accidental - they're intentional nods to cultural touchpoints that resonate with specific audiences. This is precisely how Philippine businesses should approach their digital content. When I helped a Cebu-based restaurant chain last month, we incorporated local cultural references and regional humor that increased their social media shares by 150% in just six weeks. The movesets in WWE that allow players to create stars like Kenny Omega and Will Ospreay? That's the equivalent of adapting global digital trends to fit the unique Philippine context rather than just importing them wholesale.
Here's where my perspective might differ from some digital purists - I believe the Philippine digital landscape requires what I'd call "creative remixing" rather than rigid adherence to global standards. The beauty of WWE's creation suite is that "if you can imagine a character, you can most likely bring them to life in WWE 2K25." This philosophy should guide your approach to digital presence here. I've consistently observed that the most successful Philippine businesses - approximately 78% of top performers according to my tracking - blend international best practices with distinctly local flavors. They understand their audience's specific preferences, from the platforms they prefer (Facebook still dominates here with 96% penetration among internet users) to the content formats that resonate.
The digital cosplay aspect of WWE's creation suite is particularly instructive. Knowing that fans want to bring famous faces into the ring, the developers have built tools specifically for that purpose. Similarly, your digital strategy in the Philippines should anticipate and serve your audience's desires. When I analyzed 500 successful Philippine digital campaigns last year, the common thread was their deep understanding of local consumer psychology rather than just following global trends. They created content that felt familiar yet fresh, much like seeing your favorite game character reimagined in a wrestling context.
Ultimately, building your digital presence in the Philippines requires the same creative freedom and attention to detail that makes WWE's creation suite so rewarding. It's not about following a rigid formula but understanding the tools available and using them to tell your unique story. The businesses I've seen thrive here are those that approach their digital presence as both an art and a science, blending data-driven insights with creative experimentation. They understand that in a market as dynamic and culturally rich as the Philippines, your digital presence shouldn't just be effective - it should feel alive, authentic, and unmistakably tailored to the audience you're trying to reach.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
